The Customer Architecture Model

Shiva Maharaj
Shiva Maharaj
Jan 5, 2026 8:30:00 AM

Most companies treat customers as transactions. They invest heavily to acquire them, celebrate the close, then hand them off to delivery and hope loyalty follows. It rarely does. Revenue does not ...

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Sales Strategy, Pricing Architecture, Offer Design, Ideal Customer Profile (ICP), Messaging, Business Development, B2B Growth Strategy, Revenue Operations

The Delivery: Turn Promise into Proof

Shiva Maharaj •Dec 8, 2025 8:30:01 AM
3 min read
The-Channel-Deliver-with-Precision
Sales Strategy, Pricing Architecture, Ideal Customer Profile (ICP), Messaging, Business Development, B2B Growth Strategy, Sales Execution, Commercial Systems

The Channel: Deliver with Precision

Shiva Maharaj •Dec 1, 2025 10:19:53 AM
3 min read
The Message: Turn Understanding into Revenue
Sales Strategy, Ideal Customer Profile (ICP), Messaging, Business Development, B2B Growth Strategy, Revenue Operations, Sales Architecture, Sales Execution, Commercial Systems

The Message: Turn Understanding into Revenue

Shiva Maharaj •Nov 24, 2025 8:30:01 AM
3 min read
The-Price
Sales Strategy, Pricing Architecture, Business Development, B2B Growth Strategy, Revenue Operations, Sales Architecture, Sales Execution, Commercial Systems

The Price: The Quiet Power Behind Every Sale

Shiva Maharaj •Nov 17, 2025 9:50:57 AM
4 min read
The-Offer
Sales Strategy, Offer Design, Ideal Customer Profile (ICP), Business Development, B2B Growth Strategy, Revenue Operations, Sales Architecture, Sales Execution, Commercial Systems

The Offer: Solve, Do Not Sell

Shiva Maharaj •Nov 10, 2025 9:18:50 AM
4 min read
Ideal-Client-Profile
Sales Strategy, Ideal Customer Profile (ICP), Business Development, B2B Growth Strategy, Revenue Operations

The ICP: Build an Ideal Customer Profile that Drives Revenue

Shiva Maharaj •Nov 9, 2025 8:10:57 AM
4 min read
Transform-Your-Sales-Strategy
Sales Strategy, Pricing Architecture, Offer Design, Ideal Customer Profile (ICP), Messaging, Business Development, B2B Growth Strategy, Revenue Operations

Transform Your Sales Strategy

Shiva Maharaj •Nov 4, 2025 11:24:59 AM
3 min read